P&G

The project of Whisper “Like a girl” Campaign to break stereotypes in the society was a challenging task as women in India still struggle to freely discuss or even purchase sanitary napkins. Being a part of the traditional Indian society, I personally had witnessed women hesitating and shying away from natural phenomena.

In 2017, I got a chance to work for the change by being the digital marketing officer for the “Like a girl” ad campaign. My responsibilities included managing the crew of campus promoters, who gave out free samples. Also, encouraged the youth to normalise it by sharing it on social media platforms.

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