Amul’s 5.1 billion revenue generating company and have won multiple awards for their social initiatives, ad campaigns and dairy innovations. When I was presented this opportunity to work with this brand, as my first job, I was thrilled. I had grown up seeing their advertisements and the iconic tagline “taste of India”. It was a great opportunity to grow and learn, considering I was the youngest in my office.

I was mentored by my senior and before I knew it, I was printing ads, working on digital banners, posts, and 360 degree advertising.In the beginning, I would cross check everything with my manager, as she gained faith in me she assigned me more responsibility. We managed a big portfolio together and had to constantly juggle between various ongoing projects and clientele requirements.

I gained goodwill amongst the creative team, brainstormed with them for multiple festive ads and engagement posts and my ideas soon started getting considered. Working with an external team like a studio, media house, language team, image purchase department, production house was equally enriching as it was with the internal team.




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