FCB Ulka (IPG GROUP)

Amul’s 5.1 billion revenue generating company and have won multiple awards for their social initiatives, ad campaigns and dairy innovations. When I was presented this opportunity to work with this brand, as my first job, I was thrilled. I had grown up seeing their advertisements and the iconic tagline “taste of India”. It was a great opportunity to grow and learn, considering I was the youngest in my office.

I was mentored by my senior and before I knew it, I was printing ads, working on digital banners, posts, and 360 degree advertising.In the beginning, I would cross check everything with my manager, as she gained faith in me she assigned me more responsibility. We managed a big portfolio together and had to constantly juggle between various ongoing projects and clientele requirements.

I gained goodwill amongst the creative team, brainstormed with them for multiple festive ads and engagement posts and my ideas soon started getting considered. Working with an external team like a studio, media house, language team, image purchase department, production house was equally enriching as it was with the internal team.

Clients

Contacts

Email

We will reply as soon as possible

Phone

Mon - Fri 09:00 - 18:00

© Copyright Arunima Mahajan. All Rights Reserved.