Adiona's uniquely scalable route planning and optimization engine uses new machine learning algorithms for the best enterprise-grade performance. The organisation provides businesses and people with seamless transportation of goods and services, by optimising routes using the combination of data science, AI, cloud technology and human skills to produce dynamic, real-time, decision support for mobility, transportation, logistics and fleet management.
My role was to create and deliver a digital marketing and content plan for Adiona based on the brief received from the client. Thorough research to get a complete understanding of the company's competitive landscape and capabilities has been facilitated through the creation of this digital strategy, to maximise the return on investment in terms of enriching the sales funnel and providing quality leads.
Understanding the current situation of the company, accompanied by a situation analysis of various critical factors. A thorough analysis of its direct competitors was carried out to understand the competitive landscape for Adiona and provide them effective solutions.
Arunima and I have worked on various Marketing assignments together at The University of Sydney, through our postgraduate studies. She is a very enthusiastic person and a great team player. Group discussions with her are fun and exciting. It has been interesting to wrap our heads around different nuances of advertising and marketing campaigns. She will be an asset to any organisation she joins and I wish her all the best for her future endeavours
I worked with Arunima on several group projects at the University of Sydney. She has a creative side to her & goes beyond limits with her ability to coordinate marketing campaigns. It was a pleasure working alongside her & I highly recommend her to other institutions looking to hire her skills & expertise.
Arunima is an outstanding team member with the highest levels of productivity. She is an excellent customer service representative with great communication skills and engaging personality type effectively helping the customers. She takes initiative and works efficiently when alone and/ or as a team.
Arunima is a highly skilled and hardworking professional. She performs well both in a team as well as an individual setting. Her ideas are creative and her ability to ensure these ideas are executed seamlessly make her work incredible. I had the opportunity of working with and mentoring Arunima for a year and I can vouch for her commitment toward the tasks at hand, her ability to both ideate and present well as well as her positive attitude toward the job. Arunima will certainly be a great resource for any company